Portfolio

Brief
The task was to design cover artwork celebrating the inclusiveness of Lunar New Year and create full-page spreads showcasing different Lunar New Year celebrations from various countries.

The secret sauce
I aimed to showcase inclusivity, connection to heritage, and cultural awareness. As a Vietnamese Australian Migrant Designer myself, authenticity was paramount. I infused the design with hand-made textures, stylised illustrations, and lettering to foster warmth and a sense of connection. By highlighting the cultural values of Lunar New Year from various cultures, I aimed to emphasise the uniqueness of each tradition with lettering and illustration, infusing it with my own cultural background and experiences.

The result
Through the incorporation of illustrations combined with lettering, I aimed to evoke a profound sense of connection and nostalgia, particularly for families already immersed in Lunar New Year celebrations. The designs not only resonated with these families but also held the potential to encourage multilingual households to join in the festivities, fostering meaningful connections and a deeper appreciation for cultural traditions.

Credit
Lettering and design by Lyn Tran

Brief
I was tasked with designing a brand identity system that would capture Pooch Pals' essence of being down-to-Earth, playful, and accessible.

The secret sauce
To differentiate Pooch Pals from their competitors, I conducted extensive research on the pet market. Drawing insights from this research, I strategically selected colours uncommon in the industry and employed illustration styles that deviated from standard vectors. By incorporating tactile illustration techniques and a customised logotype, I ensured that Pooch Pals' visual identity was both distinctive and attention-grabbing in the competitive pet industry.

The result
With the implementation of a vibrant colour palette, tactile textures, illustrations, and hand lettering, Pooch Pals' visual identity distinguished itself in the market. The brand's playful and accessible personality resonated with dog parents, helping Pooch Pals establish itself as a trusted name in the dog wellness industry.

Credit
Lettering and design by Lyn Tran

Brief
My goal was to design a vibrant mural that not only showcased my love for dogs but also conveyed the incredible positive influence they have on our lives. I wanted the mural to serve as a visual reminder of the joy and companionship that dogs bring into our communities.

The secret sauce
To bring this vision to life, I combined my passion for lettering and design to create a mural that captured the essence of the human-canine bond. I incorporated bold colors, playful illustrations, and uplifting messages to spark feelings of happiness and warmth. You know that fuzzy feeling?

The result
The completed mural succeeded in brightening up the community space, spreading joy to all who encountered it. Beyond its visual appeal, the artwork served as a source of inspiration and positivity for local residents, sparking feelings of love, friendship, and connection. By combining design with meaning and purpose, I was able to improve the neighborhood's atmosphere and create a memorable experience for those who saw the mural.

Credit
Lettering, design, and mural by Lyn Tran

Brief
To design a double-page spread that would convey the importance of heritage through visual storytelling. The objective was to create an engaging piece that resonated with audiences and celebrated the cultural legacy of Vietnamese migration.

The secret sauce
This project has been a significant journey for me, both as a designer and as a daughter. As I delved into my parents' story of escaping Vietnam, I discovered the importance of storytelling in preserving our cultural heritage. Through conversations with them and exploring their personal trinkets, I found inspiration to bring their narrative to life through design, lettering, and illustration. This project not only allowed me to honour my parents' experiences but also deepened my connection to my heritage and my parents in a meaningful way.

The result
By combining design with meaning and purpose, I was able to create a visual narrative that celebrated the resilience and tenacity of Vietnamese migrants. The double-page spread showcased the journey of migration through vibrant illustrations, evocative lettering, and poignant storytelling. Through this project, I aimed to foster a deeper understanding and appreciation of Vietnamese heritage, sparking dialogue and reflection within the community.

Credit
Lettering and design by Lyn Tran

Brief
To create a visual identity that reflected Barking Good's brand traits and differentiated them in the market. Then rolling out the branding collateral.

The secret sauce
To stand out in the market, I focused on minimalist design principles that conveyed the purity and quality of Barking Good's products. Through soft hues reminiscent of nature and superfoods, each colour was chosen to represent essential food groups for a balanced and healthy diet. The logo incorporated a heart symbolising Barking Good's dedication to customer care and generosity. By adopting a clean and simple aesthetic with eye-catching typography, the design aimed to set Barking Good apart from competitors' cluttered packaging.

The result
The minimalist design approach resonated positively with pet parents, conveying Barking Good's commitment to transparency and quality. The visual identity helped Barking Good establish itself as a trusted provider of premium pet products, appealing to proactive pet owners who prioritise their pets' health and well-being. By aligning the brand's image with the values of care, quality, and environmental sustainability, Barking Good successfully differentiated itself in a competitive market.

Credit
Design and illustration by Lyn Tran